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Interview with William Matthies, author of The 7 Keys to Change

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the 7 keysABOUT THE 7 KEYS TO CHANGE

Research by McKinsey & Company and IBM Global Business Services says that 50% to 60% of companies fail to achieve some to all of their goals and objectives, with as many as 20% failing completely.

The divorce rate among first time marrieds continues to hover around 50% increasing to 60%+ among those marrying two times or more.

Is there correlation in these numbers?

This is no coincidence; these and other statistics describing our personal and professional lives demonstrate a strong correlation between failures in one leading to failure in the other.

“The 7 Keys to Change” teaches both the individual and the manager what they need to do to improve their efforts to manage change in their personal and professional lives.”

Purchase your copy at AMAZON

Welcome to Beyond the Books Bill! Can you start out by telling us whether you are published for the first time or are you multi-published?

First time.

When you were published for the first time, which route did you go – mainstream, small press, vanity published, or self-published and why or how did you choose this route?

Self-published. It didn’t take a lot to decide this was the best option for an unknown writing a book about “change”.

How did it make you feel to become published for the first time and how did you celebrate?

No celebration; the work had just begun. Anyone can self-publish, and many do, me included. The difficult part is making others aware of your book and that job never ends.

What was the first thing you did as far as promotion when you were published for the first time?

Tapped into my social networks (G+, LinkedIn, Twitter and to a much lesser extent, Facebook.)

Since you’ve been published, how have you grown as a writer and now a published author?

The “growth”, such as it is, comes from learning about something I’d previously not experienced. But that is not unique to writing/publishing/promoting a book. It is about all new experiences if you pay attention.

What has surprised or amazed you about the publishing industry as a whole?

To be honest, not much. I knew from reading about it that it was undergoing profound change, and as a businessperson I also knew that it was generally only about the creative side to those doing the writing. For most all others it’s about making money.

What is the most rewarding thing about being a published author?

Seeing my book result in others altering their behavior to their benefit. It doesn’t get any better than that.

Any final words for writers who dream of being published one day?

No matter how good you think your early drafts might be they are not likely ready for publication. Write, rewrite, rewrite, rewrite followed by edit, edit, edit, followed by paying a professional editor to offer their suggestions for improving what you’ve written. And if you’re smart, you’ll listen to them.

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photo-bill-matthiesABOUT WILLIAM MATTHIES

In 1986, I founded what was to become the largest independent market research/database marketing company in the consumer electronics and high tech fields. By the time I sold it in 1997, The Verity Group employed 400+ people at its California and Costa Rica offices.

Prior to that, I cofounded Barcus Berry Electronics, Inc. a venture capital-backed start-up with a proprietary audio technology called BBE, which was licensed for use in audio, video, computing, and telecommunication products.

From 1977 to 1983, I wore several hats at Pioneer Electronics (USA), Inc. including Director of Market Research, Director Sales Planning, National Sales Manager, Special Markets, Vice President Marketing and, ultimately, Senior Vice President Marketing and Product Development.

Today, I serve on corporate advisory boards, am a contributor for TWICE (the consumer electronics industry’s major trade publication) and lecture frequently at industry events around the world on managing change, strategic planning, and customer relations.

His latest book is The 7 Keys to Change

Visit his website at www.coyoteinsight.com or 7 Keys page

Connect with William:


google
facebook


The 7 Keys to Change Virtual Book Publicity Tour Schedule

Monday, June 3 – Book reviewed and 1st chapter reveal at Get Reading Now

Tuesday, June 4 – Book featured at Parenting 2.0

Wednesday, June 5 – Book featured at The Writer’s Life

Thursday, June 6 -Book featured at Naturally Kim B

Monday, June 10 – Book reviewed at My Devotional Thoughts

Thursday, June 13 – Guest blogging at The Story Behind the Book

Friday, June 14 – 1st chapter reveal at Parenting 2.0

Monday, June 17 – Interviewed at Broowaha

Wednesday, June 19 – Interviewed at Examiner

Friday, June 21 – Book featured at My Cozie Corner

Monday, June 24 – Interviewed at Literal Exposure

Wednesday, June 26 – Guest blogging at Literarily Speaking

Thursday, June 27 – Interviewed at Review From Here

Monday, July 1 – Interviewed at Beyond the Books

Wednesday, July 3 – Interviewed at Book Marketing Buzz

Thursday, July 4 – Book featured at Review From Here

Friday, July 5 – Book reviewed at Naturally Kim B

Monday, July 8 – Interviewed at Pump Up Your Book

Wednesday, July 10 – Book reviewed at My Devotional Thoughts

Thursday, July 11 – Interviewed at Between the Covers

Monday, July 15 – Interviewed at The Writer’s Life

Tuesday, July 16 – Book reviewed at Reviewing Shelf

Wednesday, July 17 – Guest blogging at Allvoices

Thursday, July 18 – Interviewed at Yahoo Voices

Friday, July 19 – First chapter reveal at As the Pages Turn

Monday, July 22 – Interviewed at Examiner

Tuesday, July 23 – Book featured at Plug Your Book

Wednesday, July 24 – Interviewed at Blogher

Thursday, July 25 – Book featured at Author and Readers Book Corner 

Friday, July 26 – Guest blogging at My Cozie Corner

Friday, July 26 – Interviewed at Straight From the Authors Mouth

Pump Up Your Book


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Thanks for visiting Beyond the Books! Beyond the Books is a mufti-genred book blog that is syndicated into such publications as USA Today, Forbes, Chicago Times and many others. Our blog posts are picked up by journalists and reporters looking for content for their publications. Beyond the Books is one of Pump Up Your Book's in house blogs and hosts authors touring with us; however we are open to hosting other authors here as well. Click on the "Author Interviews" tab in the top navigation bar to find out how you can send us an interview. Click on the "Guest Bloggers" tab in the top navigation bar to find out how you can write a guest blog for us. You are welcome to email Dorothy Thompson at thewriterslife (at) gmail.com with any questions. Beyond the Books is strictly a book blog and is not hosting product reviews. Book reviews are on hiatus until further notice.

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