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Storytelling isn’t only for writers or Hollywood producers, and this book is a great resource for people who are starting a business or venturing into the world of entrepreneurship.
In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of the Year winner but also an award-winning medical thriller author — takes the reader through the process of developing their story to maximize success, especially when it comes to attracting investors.
Mazzocchi begins by defining what it truly means to be an inventor/founder entrepreneur as opposed to other titles, such as a start-up entrepreneur, and professional manager. He also explains what the art of entrepreneurism entails, stressing the importance of how the telling of the story needs to improve during the entrepreneurial journey or “it will fall off the cliff into the abyss.”
But how do you spin a visionary tale that has not yet happened, but could, and should happen? Mazzocchi compares this to trying to explain your dreams or fantasies to a stranger — they are real and exciting to you but difficult for others to appreciate. And even when you get your story across, why should they care? It is here that the author’s expertise comes into play, taking the reader through each part of the story and step of the process, from developing the “hook” to knowing your audience to keeping their interest, and more.
Storytelling is a fascinating read, chock-full of information, advice, and interesting “behind-the-scene” anecdotes from someone who’s been there and done that first-hand. Though it is primarily aimed at entrepreneurs, the wisdom of this book applies to many other careers and aspects of a person’s life. Reading this book is like having your own business mentor or coach guiding you every step of the way through the development of your story. Highly recommended!
Visit the author’s website.
My review was originally published in Blogcritics.
The publishing winds have changed direction and with that a new attitude among authors. Those who have been in the business long enough know the tricks. If you don’t treat your books as a business, you’ll never succeed.
MindStir Media J.J. Hebert interviewed at Virginia Beach Publishing Examiner today. Read full article here.
Join Cynthia Kocialski, as she tours the blogosphere February 1 – March 25 2011 to talk about her new startup business book, Startup from the Ground Up: Practical Insights for Entrepreneurs, (CreateSpace).
Cynthia Kocialski is the founder of three companies – two fabless semiconductor and one software company. In the past 15 years, she has been involved in dozens of start-ups and has served on various advisory boards. These companies have collectively returned billions of dollars to investors. Cynthia has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency.
Prior to her work in the start-up community, Cynthia has held a wide range of technical, marketing, and management positions at major corporations. At IBM, Cynthia began with financial software to facilitate the tracking of sales and inventory for international operations. She later moved into development and engineering management working of scientific workstations. Finally, Cynthia transitioned into technical marketing and strategic planning role for graphics and digital video components for personal computers. At Matrox, Cynthia was the general manager, overseeing the R&D area of digital video and image processing product lines,
Cynthia graduated of the University of Rochester with bachelor’s degrees in mathematics and applied statistics. She also has graduate degrees from the University of Virginia in both electrical engineering and systems engineering.
She also writes the popular Start-up Entrepreneurs’ Blog and has written many articles on emerging technologies.
Her latest book is Start Up from the Ground Up: Practical Insights for Entrepreneurs.
Many entrepreneurs have that sudden spark of inspiration, that moment when an product idea is born, their minds start racing quickly with images of all its potential, jumping from one possibility to the next, and then their thoughts slowly settle and arrive at vision a futuristic company – one with crowds of customers beating at the doors of their new office building, inboxes overflowing with requests from the press wanting to interview the founders, and phone ringing with investors all wanting to get in on the deal. Finally, reality brings the entrepreneur’s thoughts to a screeching halt, “How do I go from this great idea to this great company. Where do I start?”
The idea is born, but you can only go so far with just an idea. Start-ups don’t fail because companies are unable to build a product; they fail because the business factors needed to bring that product into the market are either neglected or ignored. Practical, insightful and actionable, Startup from the Ground Up gets you moving down the right path and thinking in the right direction with tips, strategies, and techniques on how to launch a start up. Readers will discover:
- Why it’s not enough just to have a great product
- How to take a product concept and turn it into a full-fledged successful business
- Why it is so important to start marketing your product as early as possible and how to get started
- How to build a team and keep them, and why a team is more than founders and employees
- If you seek outside funding, what investors will be looking for and how to entice them
Cynthia, founder of three companies, has worked with over 25 start-ups, and she knows that having a great product isn’t enough. You have to know how to get your product out in the marketplace. The quickest way to get any fledgling idea to realize its full potential, Startup from the Ground Up provides insight that ensures a proper foundation for success.
You can visit her website at www.cynthiakocialski.com.
For more information on her virtual book tour, you can visit Cynthia’s official tour page here.
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